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What is Pay Per Click marketing?

There is a huge amount of information about Google’s pay per click offering online, but the following is a very brief summary.

When you perform a Google search you will see adverts placed to the top and right hand side of the screen. See the below illustration:

ppc-google-area

Unlike organic search engine optimisation, in order to gain a prominent listing with pay per click adverts you literally ‘pay per click’. So when some clicks the ad and visits your website you pay an agreed amount to the search engine provider (eg Google). How much you agree to pay for each visit determines how prominent your advert is.

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