Every day Google is searched by more than 200 million people looking for services, products or information. This form of advertising now generally eclipses the use of Yellow Pages, directory enquiries and even much printed media.
The way we access and consume information is changing rapidly, and new generations grow and influence the rules and conventions all the time. Understanding how this information is found, presented and shared is critical in formulating an effective web strategy.
Social Media is a key aspect of this changing environment. Being aware of how conversations, reviews and tweets can directly influence sales of products and services can be critical. An effective Social Media Strategy can help you grow your business in many different ways.
For example if you have a strong level of expertise in a chosen field people will listen to your advice, they will follow you on Twitter, become your “friend” in Facebook or request to be linked to you through Linkedin. There are many Social Media websites that can aid your business growth by helping to reach a wide audience on a regular basis about the products and services you provide. By leveraging your expertise and promoting great feedback you can build trust in what you offer.