Small Business SEO

For a relatively low cost, small businesses are able to raise their profile and actively attract customers from a wide (often international) arena.

For many years, paper directories, billboards and radio and newspaper ads were the best options for advertising small businesses. This often limited a small business to working in a localised area. But search engine optimisation is very focussed and therefore differs greatly from “awareness advertising”.

Your listing in a search engine is available when a potential customer enters a keyword or phrase, and they do this when they have a need.

There are many advantages to this method of advertising:

Reducingcost

You are not paying for market awareness that remains dormant.