Small Business SEO
For a relatively low cost, small businesses are able to raise their profile and actively attract customers from a wide (often international) arena.
For many years, paper directories, billboards and radio and newspaper ads were the best options for advertising small businesses. This often limited a small business to working in a localised area. But search engine optimisation is very focussed and therefore differs greatly from “awareness advertising”.
Your listing in a search engine is available when a potential customer enters a keyword or phrase, and they do this when they have a need.
There are many advantages to this method of advertising:
You are not paying for market awareness that remains dormant.